Western Star Trucks launches new website with responsive and industry-leading e-commerce features

Western Star Trucks will become the first truck manufacturer to offer “next level” e-commerce with the launch of a revolutionary new website for Australian and New Zealand customers today.

Intuitive, easy to navigate, and with pioneering features, the website allows users to choose the right truck for their needs by comparing truck and engine combinations by model and design.

It features a rotating vehicle carrousel and an extensive image collection for each truck model. It is compatible with mobile devices, smartphones and tablets, thanks to its responsive design.

The attractive website, westernstar.com.au, offers close to 500 products from brands including Truck-Lite, Rigid Industries, Alcoa Wheels, National Seating, Red Dog and Waeco. More products will be added progressively.

According to Kimberley Ruddock, General Manager of Marketing at Penske Transportation Group International, the design concept drew inspiration from the car and technology industries.

“Our team used the latest web design elements to create something truly next level for our industry,” said Mrs Ruddock.

westernstar.com.au also has in-built software so that customers can easily contact their closest Western Star Truck dealer.

Mrs Ruddock adds: “The Penske group has built its global brand and reputation based on its pursuit of customer service excellence.

“We are driven to lead the industry and give our customers more, and we do this by delivering cutting edge services and precision in all facets of our business.”